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Why SEO? Here’s Why SEO Is Neccessary

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Posted by Dave Lauretti on January 15, 2013

Why Get SEO?There are a lot of business owners that ask what is SEO, but there’s another question; why SEO? The reasons why you should apply SEO to your websites are myriad, so I’ve decided to list them for you below.

So Why SEO? Here’s a few reasons why you should consider putting together an SEO campaign.

Why SEO? The answer is simple

The very simple answer as to why you should get SEO is that it helps your business rank higher in the search engines based on searches related to your industry.

For instance, if you own a graphic design company, you probably have a website. Your website is nicely and neatly sitting there on the Internet but the only people who visit your website are those who have your card or through word-of-mouth.

With SEO and Internet marketing services applies to your website, you can increase the chances of your website being found for an array of searches related to your industry. And it’s a very little known fact that for most industries, there’s a high chance that there are anywhere from 30 to 300 or more keywords related to any particular industry that most business owners don’t know of.

 Here are all the reason’s and the answer to the question, “why SEO?”

  1. increased traffic
  2. increased brand awareness
  3. position yourself or your company as an authority
  4. offer more to your users
  5. clean up the code on your website
  6. make your website more accessible to users
  7. make your website more accessible to search engines
  8. be found for an array of common searches related to your industry
  9. can be highly cost effective compared to ad advertising
  10. substantially less risk

Now keep in mind, the above is only had through the assistance of a seasoned, trusted and proven SEO or SEO company. I cannot tell you how many clients of mine have come to be after having hired a company that claimed to do SEO (such as a web design company that decided SEO should be one of their extra services but knows nothing or very little about it) but only wasted them thousands of dollars.

In order to get it right, you have to hire the right SEO. In order to find the right SEO, you need to dedicate a few hours to reading citations, reviews and calling references of the SEO your contemplating to hire – but this is a whole new topic.

I must also stress that there are never any guarantees when it comes to SEO services. For some websites, for some cities, and for some niche markets, the competition could be fierce.

In other’s, the competition could be scarce but even your two or three main competitors could be way ahead of the SEO game and dominating them in the search results could take some time.

Summing up why you need SEO

Summing up why SEO is important to web strategy could be put this way, you’ll have a great error free website and you’ll start making more money. Again there are no guarantees and this is usually associated with time – with time any SEO campaign can bear fruit but as mentioned, some industries are harder than others.

But even if that is the case with you, it’s still important to know where you stand, and the SEO you hire will be able to present that information to you.

 


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