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The Reason SEO Service Listings Were Removed from Google

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Posted by Dave Lauretti on January 13, 2010

I’m a little late with a response to Google deciding not to display local business results for regional searches related to web design or SEO services. My apologies; I have been swamped with and getting my head around a new XHTML framework that we’ll be applying to all our customer’s websites.

About a month ago I noticed some buzz in the web forums about web design and SEO companies not seeing their listing or any listings in local search results. Some people believed it was a bug while a few of us thought Google was up to something. Well they were.

As of late 2009 Google indefinitely stopped displaying the results and I think I might have a good idea why. Before I tell you my take on the issue I will quote the last part of an explanation by a Google rep. going by Joel H. said:

I’ll give the usual disclaimer that we’re constantly working on improving the user experience and results will vary over time. So, this could change in the future, but I wanted to be explicit about what we’re doing today.

The answer as to why Google isn’t displaying local results for SEO services in Burlington, Hamilton or even worldwide is very clear to me everyone – very clear.

SEO services are not just yet a real service in Google’s eyes. Simply saying you offer SEO services and submitting your local business listing to Google doesn’t mean you actually provide SEO services and it doesn’t mean you’re successful at it. There are hundreds of companies worldwide that claim they are experts at SEO. Well ‘expert’ denotes unflawed perfection at the service but every single ethical online marketer and SEO on the planet knows there are no guarantees with the service. We can do our best, apply every single skill according to every single test we’ve ever done but in the end, there is always that chance that our efforts will come to nothing. Now what? Get sued?

There are no standards for SEO there are only guidelines, suggestions and results based on testing. Things are always changing with search engines algorithm. Quite frankly saying you sell SEO services is akin to saying you know a search engines algorithm and how do we expect Google to display listings that make that claim?

If you’re a true SEO expert you’re going to find yourself bubbling on the first page of various regional searches related to SEO and in the mean time we’ll have to respect Google’s right to put user experience at the top of their priority list. Thankfully there are people promoting and supporting the idea of SEO standards and when the day those standards are concrete we will probably see the local business listings being displayed for SEO services again.


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