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SEO For Facebook’s Graph Search

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Posted by Dave Lauretti on January 15, 2013

Facebook’s Graph Search is here and the SEO playing field will be changing quite dramatically over the next year.

SEO For Graph SearchBefore today, the majority of searches done by Internet users was done on a search engine like Google and BING.

Sure, within Facebook we could search people, a few places and even search the web through BING among a few other very minor possibilites, but when it came to usage, the popular search engines were clearly taking the cake and the majority of the search market.

Well, now there’s a high possibility that’s going to change. Since Graph Search is in fact a search engine, there’s going to be a slew of subset SEO skills that will have to be discovered, learned and adopted by SEOs and search marketers if they want themselves and their competitors to remain competitive.

Why do I say subset? Because SEO for a search engine like Google is quite different than it would be with Facebook’s Graph Search as we have full control over web pages but very little control over Facebook business pages – we’re going to have to get innovative.

Over the next year, we’re sure to discover many ways of enhancing our Facebook business pages to positively affect it’s placement in Graph search, but for now, I digress as that remains to be seen.

It’s not just Graph Search, we have to remember the OpenGraph

As SEO’s we have to remember the OpenGraph. If you’re an SEO up with the times, you’ve probably implemented OpenGraph tags in all of your websites and those of your clients – these days it’s a must.

But what comes with OpenGraph tags, and what comes with Like, Share, and comment buttons? The answer is statistics. I predict that every like, comment, share and recommendation that is done on your site will eventually become valued by the OpenGraph. Apparently OpenGraph statistics are not just yet going to be played into Facebook’s Graph results but my prediction is that we can expect this connection in the very near future.

Any why not? If you’re offering a product or service on a particular page, in which has 3000 likes and 150 shares, I think Facebook’s Graph Search would benefit from taking those statistics into consideration.



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