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3 Important News Updates In The SEO World

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Posted by Dave Lauretti on November 4, 2011

Well, there’s been a few heavy updates in the SEO world this past week. Let’s get to the goods shall we?

Google Can Read Ajax and JavaScript

Well, I know this means little to the day-to-day business owner but if you talk to your Internet marketer or technical SEO you’ll realize this is a big deal. Rather than get into a long-hauled explanation of the benefits of this to almost all websites and if not then their blogs, I’ll just point form it out for you. Oh but before I do, let me tell you that the Ajax and JavaScript we’re talking about here is in relation to Facebook comments and their Facebook Commenting Plugin that can be installed on any website – now Google can crawl the comments people make. But why do you care?

  • Google loves comments. To Google comments on a webpage indicate importance (for lack of a more technical explanation) or even popularity – something interesting, something even outrageous.
  • Facebook comments is the easiest way of leaving a comment on someone’s website, article, blogpost etc. There is not need to log in to the blog, no need to register and no need to type anything other than your comment. Talk about conversions.
  • The comment goes to the users wall and his friends and family can see the comment, click the link and pay a visit to your website which can, in the end, turn into dollars. Do you see where we’re going with this?

Google’s Releasing A New “Freshness” Algorithm Change

OK here’s another update – and an another important one at that. Google is releasing a new improvement in their algorithm related to “fresh content” that will impact 35% of the search results. What does this mean for you as a business owner or SEO? It means fresh new content is the way to go. Don’t get me wrong here though. For the past few years, fresh content has had preference in the search results (not for every single search) but the number of search results this algorithm change effect is what’s important. This new improvement will probably last a few years until they upgrade again. What’s the take home? Blog, share, Tweet and write articles – and make sure they’re useful to your users too!

The Not Provided Keyword In Google Analytics Up To 14%

And finally, we all (should have) heard that Google’s new privacy policy with respect to logged in users (these are users who are logged into their Google account) is that they won’t be sending their search statistics to Google Analytics anymore. This means your web traffic analytics will not show a portion of what your users searched for when they found your website.

At first it was thought that only a small minority of the keyword reports would be affected (less than 10%) but a report showed that upwards of 14% of the information has been skewed.

So there you have it. Take this information and share it with your friends but most importantly if you’re not an SEO or Internet marketer, send this page to the people who take care of that for your website just in case they’ve been too busy lately and missed the news.

Good luck!

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